Kure Beach Fishing Pier is open 24-hours a day, from Good Friday til the Sunday after Thanksgiving. We're committed to being a fun, family friendly stop on your vacation. We strive for customer satisfaction, although we realize with over a million people walking through our doors every year, that can be a difficult task! Kure Pier has something for everyone—whether it's the little ones wanting to catch their first fish or find a new toy for the beach, or grandparents getting their ice cream and trinkets to carry home.

How to reach us? 910.458.5524 | 100 Atlantic Avenue, Kure Beach, NC 28449

Our History

Hailing as the oldest fishing pier on the Atlantic Coast, we're proud of our roots. L.C. Kure, grandfather and early entertainer, first built the pier in 1923. The property had been in the family since the turn of the century, purchased by Hans A. Kure.

The father and son team set to work on their dream of building an entertainment complex for the citizens of Wilmington to visit. Although they tried various ideas – a pavilion, bars, a bathhouse, even cottages – the pier was the last idea to be built and the only to remain.


Year: 1940

The first pier was 120 feet long and 22 feet wide, crafted from pine poles that were cut from the forest along the river and used as pilings. Very little was known about sea worms or other marine borers, and as a result, the first pier was destroyed and came down the very first year.

The pier was then rebuilt in 1924. This time it was built 240 feet long and 32 feet wide. Cement pilings were used that were built by L. C. Kure. He developed a new method of pouring concrete, which is today known as reinforced concrete. The forms were built in the parking lot in front of the pier and the pilings were poured on site. They were then carried out on the pier by a system of rail cars and practically everything was done by hand.

These pilings lasted and some of them were still in use in 1954 when Hurricane Hazel washed the pier away.

Bill Robertson, bought the pier from my grandfather in 1952. My father hailed from Bixby, a crossroads in Davie County, west of Winston-Salem. He had a long background in retail sales and advertising and was able to write, copy, and publish stories for newspapers and magazines. While promoting Kure Pier he was also encouraging visitors into buying real estate in the town. His idea was if they bought they would have to rent the cottages out to help pay for them. Ensuring potential customers on the beach all summer long, the idea seems to have worked...


Year: 1950's

Hear from our friends...

Our family has spent many summer days hanging by the pier, and we plan to spend many more.

Sean Cook | Kure Beach Resident